[Culture Guild] Looks Rare - NFT focused series

SpaceXponential

I. Overview

A. Sponsor/Lead: SpaceXponential
B. Date of proposal: 09/12/21
C. Brief description of project: “Looks Rare”, Forefront’s very own NFT-focused programming, including:

Immediate - Written component (weekly):

curated roundup of soon-to-launch NFT projects of note on all blockchains; and/or
deep dive analysis of a single NFT project

Immediate: Live Events open to all, highlighting cutting-edge news & oddities and feat. NFT devs, creators, artists and investors

[(a) and (b) exponentially grow our social graph and domain expertise, positioning us to launch...]

Longer-term - NFT project Incubator

D. Start date (tentative): 10/15/21

II. Budget

see budget at link here.

III. Description

A. Overview

Written component (weekly cadence)
a. Deep dive analysis into one project; and/or
b. curated round-up of upcoming NFT drops, incl. project info and stats, incl:

i) Blockchain
ii) Website, social links
iii) # of Twitter/discord followers
iv) Release date, mint price
v) Pre-sale?
vi) Dev team and artist doxxed, previous projects?
vii) Deliciously subjective & fun scoring (1-10):
a. team presence in discord (hands on/off)
b. FOMO score, based on amount of hype and press surrounding project
c. Pump and dump score, based on known crypto influencers affiliated with project; prevalence of questions in discord re: “wen lambo” and floor predictions

Live events: similar format to Hangouts, explore Clubhouse events, re-use audio for FF podcast
Future goal: IRL events/conferences
Incubator
as a result of (#1) and (#2), FF deepens its related domain expertise and can now partner with upcoming devs/artists to launch innovative, community-oriented NFT projects
On-chain revenue: FF acquires % of royalties of each NFT project

B. Goals

FF’s evolving mission (digital hub to the Web3 playground) means we can leverage our deep connections and brand equity to tap into the booming NFT space
Long-term value: by building up expertise and presence, FF can then develop NFT-focused incubator/workshops/events
a. Workshops can be $FF gated
b. Incubator projects - FF receives % of royalties
Looks Rare allows us to deeply engage with organic interest; tons of folks come through the discord that are deep into NFTs

C. KPIs

Comms, social media: followers, engagement
Newsletter: subs, open rate, click rate (can explore sponsorships if separate newsletter and sub count grows)
Live events: attendance, social media activity, quality of guests, growth and depth of FF’s social graph
Discord, hangouts, tea times: knock-on effects on growth in new members, attendance, inquiries

D. Timeline

Recruit for host/mod and writer roles (rotating roles)
Determine delivery format for written content
Develop marketing & comms to raise awareness and for launch
Recruit guests and build out calendar for live events
Tentative launch: 10/15/21

warmannet

NFT I think is an effective passport to represent the strength of each community, it's a symbol of power。

SpaceXponential

warmannet , yes, NFTs can be symbols that powerfully activate identity and belonging.

CPTNskeletor

Im still really hesitant on focusing on upcoming NFT drops.

patey

CPTNskeletor yeah I think there's a lot of NFT roundups / newsletters doing this. I personally think FF should focus on / incorporate NFTs alongside social tokens as tools for building communities.

SpaceXponential

Update Proposal was not passed by Culture Guild but tabled for consideration for perhaps Season 2.

patey yeah i've had trouble finding quality roundups, and continue to see others express desire for orientation in dizzying space.... But 100% - the focus of proposed live events and long term building of social graph and expertise was always on community-building aspect.